Luceplan L+B 2014 - LITELAB

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Luceplan L+B 2014

Presentation and Retail
Luceplan booth | light+building 2014 | Frankfurt

Architect Amedeo Guidobono Cavalchini
In a rather technology-oriented fair, Luceplan presented its technical solutions within a cozy and carefully laid out booth. This was designed to emphasize Luceplan's perfect mix between technology and design to provide an elegant and efficient solution.

The flowing lines inspired by the Voronoi diagrams, draw permeable yet discreetly separated spaces. In the four corners of the stand there are homogeneous spaces for the presentation of the products. New collections are exposed alongside with some established products that have been updated to include the latest technologies.
The spaces are separated by an inhomogeneous sequence of vertical slats of wood, which create a sort of natural enclosure.
The soft curves of the shelves and suspended ceilings act as supports for floor lamps, tables and pendants, and fit organically within the space.

At the center of the stand, where the paths converge, much like in a medieval village plan, there is the “square” under a suspended ceiling. It is the place where the meetings with customers and visitors take place. This area, characterized by curved and soft lines also hosts the reception desk.
The difference between the various areas is also marked by the flooring: warm wood is predominant in the exhibition spaces while white is used in meeting points and paths.

Amedeo Guidobono Cavachini
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